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Item Data Graph

AdministratorFoundational~14 mins

Data graphs bring together structured data from your Data Model Objects (DMOs) in Data 360 and assembles them into an easy-to-use, unified view.

In this workshop, you will create a data graph for product data which will be used to power both a rules-based and objective-based recommender for website personalization.

Deploy Calculated Insight

First you will deploy a calculated insight from a data kit so that it's available to include in a data graph definition.

  1. Select Calculated Insights tab from the Data Cloud app.
  2. Click New.
  3. Select the From a Data Kit tile in the New Insight dialog.
  4. Click Next.
  5. Select Top Sellers Calculated Insight.
  6. Click Next.
  7. Click Activate.
  8. Leave the schedule options as default settings and click Enable.

Purpose of This Calculated Insight

This calculated insight is built on the Goods Product DMO and uses the product-related event data ingested and mapped from the website. Its purpose is to calculate the total number of units sold for each product.

In the next exercise, you will add this calculated insight to a product data graph and reference it in a recommendations strategy. This allows you to return products ordered by total units sold, enabling a simple “most popular products” recommendation use case.

Create Product Data Graph

With the calculated insight created, you can now create a product data graph that includes data from both the Goods Product DMO and calculated insight.

  1. Select the Data Graphs tab from the Data Cloud app.
  2. Click New.
  3. Leave the Start from Scratch tile selected, then click Next.
  4. Leave the Standard Data Graph tile selected, then click Next.
  5. Enter the value Products in the Data Graph Name field.
  6. Select Goods Product from the Primary Data Model Object menu.
  7. Click Next.
  8. In the Fields list, select the following fields:
  • Category
  • Image URL
  • Price
  • Product Description
  • Product Name
  • Product URL

Goods Product Fields

The selected fields can be used both in recommendation filter logic and returned as part of a personalization decision response.

  1. In the Data Model Objects tree, click the icon next to Goods Product (Primary Data Model Object).
  2. Select Top Sellers Calculated Insight. The field values and dimensions are automatically selected.

DMOs in Data Graphs

Any objects mapped within the same data space that have a defined relationship to the root DMO are available for selection in the data graph. For simplicity, you will not add additional objects to the item data graph in this exercise.

  1. Confirm the data graph structure and field count matches the screenshot below.
Data Graph structure for Products Data Graph
Data Graph structure for Products Data Graph
  1. Click Save and Build.
  2. In the Refresh Schedule modal, choose Every 30 Minutes from the Select a Refresh Interval menu.
  3. Click Save and Build.

Refresh Interval

The refresh interval determines how frequently the data graph is refreshed. This directly affects when newly added items become eligible to be returned in a recommendations response.

Way to go!

You’ve created a data graph in Data 360.